Where are we launching from?

Pick your state. We'll show you what your market looks like from the ground.

Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

All 50 states

← All states ← Alabama

State market brief

Alabama

5.2 million people, up 3.3% since 2020, across 67 counties. Tap a county on the map to go deeper.

Next door

Florida Georgia Mississippi Tennessee

Homeowners: 70.2%US 65.2% · above US
Median home value: $210kUS $333k · below US
Median home age: 40 yrsUS 46 yrs · below US
Built before 1980: 42.1%US 49.7% · below US
New homes, 2025: 19,061US 10.0 per 1k · -6.3% vs 2023
Hail (1"+), 5 yrs: 613US 10.0 per 1k sq mi · about US
Median income: $64kUS $81k · below US
Age 65+: 17.8%US 17.2% · about US

What it means for local businesses

Room to stand out29.4 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in Alabama

Specialty trade contractors: 5,871 · 29.4/10k · 1 per 239 homes
Plumbing, HVAC and electrical contractors: 2,784 · 13.9/10k · 1 per 504 homes
Roofing contractors: 305 · 1.5/10k · 1 per 4,597 homes
Home builders and general contractors: 2,492 · 12.5/10k · 1 per 563 homes
Landscaping services: 1,359 · 6.8/10k · 1 per 1,032 homes
Real estate agents and brokers: 1,582 · 7.9/10k
Financial advisors and investment services: 677 · 3.4/10k
Insurance agencies and brokerages: 1,924 · 9.6/10k
Law offices and legal services: 2,374 · 11.9/10k
Dental offices: 1,402 · 7/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Jefferson County665,742-1.3% since 2020
Madison County433,516+11.7% since 2020
Mobile County411,658-0.8% since 2020
Baldwin County267,761+15.5% since 2020
Tuscaloosa County241,368+5.8% since 2020
Shelby County238,552+7% since 2020
Montgomery County225,891-1.3% since 2020
Lee County189,881+8.9% since 2020

All 14 county briefs in Alabama

Jefferson County
Madison County
Mobile County
Baldwin County
Tuscaloosa County
Shelby County
Montgomery County
Lee County
Morgan County
Limestone County
Calhoun County
Houston County
Etowah County
Marshall County

Get your free Alabama market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.