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State market brief

Massachusetts

7.2 million people, up 1.7% since 2020, across 14 counties. Tap a county on the map to go deeper.

Next door

Older housing stock67.4% of homes were built before 1980. That means steady repair, replacement and remodel work.
A crowded field50.1 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.
Strong spending powerMedian household income is $104k (US $81k).

Build pages for every repair and replacement you do, so each search finds you. SEO
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile
Lead with quality work and premium services in your ads and pages. Content

Specialty trade contractors: 13,943 · 50.1/10k · 1 per 125 homes
Plumbing, HVAC and electrical contractors: 5,868 · 21.1/10k · 1 per 297 homes
Roofing contractors: 433 · 1.6/10k · 1 per 4,021 homes
Home builders and general contractors: 6,986 · 25.1/10k · 1 per 249 homes
Landscaping services: 4,555 · 16.4/10k · 1 per 382 homes
Real estate agents and brokers: 2,359 · 8.5/10k
Financial advisors and investment services: 2,263 · 8.1/10k
Insurance agencies and brokerages: 2,319 · 8.3/10k
Law offices and legal services: 4,062 · 14.6/10k
Dental offices: 3,188 · 11.4/10k

Businesses per 10,000 households. The dark tick is the US average.

All 11 county briefs in Massachusetts

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