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← All states ← Idaho

State market brief

Idaho

2.0 million people, up 10.4% since 2020, across 44 counties. Tap a county on the map to go deeper.

Next door

Montana Nevada Oregon Utah Washington Wyoming

Homeowners: 72.1%US 65.2% · above US
Median home value: $419kUS $333k · above US
Median home age: 35 yrsUS 46 yrs · below US
Built before 1980: 39%US 49.7% · below US
New homes, 2025: 17,944US 10.0 per 1k · +0.1% vs 2023
Hail (1"+), 5 yrs: 111US 10.0 per 1k sq mi · below US
Median income: $78kUS $81k · about US
Age 65+: 17%US 17.2% · about US

What it means for local businesses

A market on the movePopulation is up 10.4% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building boom17,944 new homes were permitted in 2025, 22.6 per 1,000 existing homes (US 10.0).
A crowded field92.9 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile

Who you're up against in Idaho

Specialty trade contractors: 6,623 · 92.9/10k · 1 per 78 homes
Plumbing, HVAC and electrical contractors: 1,710 · 24/10k · 1 per 301 homes
Roofing contractors: 291 · 4.1/10k · 1 per 1,768 homes
Home builders and general contractors: 2,846 · 39.9/10k · 1 per 181 homes
Landscaping services: 1,166 · 16.4/10k · 1 per 441 homes
Real estate agents and brokers: 1,841 · 25.8/10k
Financial advisors and investment services: 542 · 7.6/10k
Insurance agencies and brokerages: 1,015 · 14.2/10k
Law offices and legal services: 994 · 13.9/10k
Dental offices: 943 · 13.2/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Ada County546,141+10.3% since 2020
Canyon County275,123+19% since 2020
Kootenai County191,864+12% since 2020
Bonneville County135,771+9.5% since 2020
97,539+8.3% since 2020
91,591+5.2% since 2020
55,172+4.3% since 2020
54,420+15.5% since 2020

All 4 county briefs in Idaho

Ada County
Canyon County
Kootenai County
Bonneville County

Get your free Idaho market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.