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Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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State market brief

Michigan

10.1 million people, up 0.5% since 2020, across 83 counties. Tap a county on the map to go deeper.

Next door

Older housing stock62.1% of homes were built before 1980. That means steady repair, replacement and remodel work.
Building is picking upNew-home permits are up 12.1% from 2023 to 2025 (US -5.3%).
Room to stand out32.4 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

Build pages for every repair and replacement you do, so each search finds you. SEO
Get in front of builders and new owners while the work is coming. Paid ads
Claim the top spots now, while fewer businesses compete for them. Local SEO

Specialty trade contractors: 13,223 · 32.4/10k · 1 per 226 homes
Plumbing, HVAC and electrical contractors: 4,854 · 11.9/10k · 1 per 615 homes
Roofing contractors: 509 · 1.2/10k · 1 per 5,863 homes
Home builders and general contractors: 7,031 · 17.2/10k · 1 per 424 homes
Landscaping services: 3,797 · 9.3/10k · 1 per 786 homes
Real estate agents and brokers: 2,548 · 6.3/10k
Financial advisors and investment services: 2,267 · 5.6/10k
Insurance agencies and brokerages: 4,049 · 9.9/10k
Law offices and legal services: 4,135 · 10.1/10k
Dental offices: 3,795 · 9.3/10k

Businesses per 10,000 households. The dark tick is the US average.

All 20 county briefs in Michigan

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