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Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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State market brief

Wisconsin

6.0 million people, up 1.3% since 2020, across 72 counties. Tap a county on the map to go deeper.

Next door

Hail country18.4 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Older housing stock57% of homes were built before 1980. That means steady repair, replacement and remodel work.
Building is picking upNew-home permits are up 19% from 2023 to 2025 (US -5.3%).

Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Build pages for every repair and replacement you do, so each search finds you. SEO
Get in front of builders and new owners while the work is coming. Paid ads

Specialty trade contractors: 10,100 · 40.7/10k · 1 per 167 homes
Plumbing, HVAC and electrical contractors: 3,591 · 14.5/10k · 1 per 468 homes
Roofing contractors: 499 · 2/10k · 1 per 3,371 homes
Home builders and general contractors: 3,923 · 15.8/10k · 1 per 429 homes
Landscaping services: 2,490 · 10/10k · 1 per 676 homes
Real estate agents and brokers: 2,071 · 8.4/10k
Financial advisors and investment services: 1,605 · 6.5/10k
Insurance agencies and brokerages: 2,793 · 11.3/10k
Law offices and legal services: 1,972 · 8/10k
Dental offices: 1,902 · 7.7/10k

Businesses per 10,000 households. The dark tick is the US average.

All 16 county briefs in Wisconsin

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