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← All states ← Mississippi

State market brief

Mississippi

3.0 million people, down 0.2% since 2020, across 82 counties. Tap a county on the map to go deeper.

Next door

Alabama Arkansas Louisiana Tennessee

Homeowners: 70%US 65.2% · above US
Median home value: $170kUS $333k · below US
Median home age: 40 yrsUS 46 yrs · below US
Built before 1980: 41.5%US 49.7% · below US
New homes, 2025: 8,405US 10.0 per 1k · +9.2% vs 2023
Hail (1"+), 5 yrs: 650US 10.0 per 1k sq mi · above US
Median income: $56kUS $81k · below US
Age 65+: 17.2%US 17.2% · about US

What it means for local businesses

Every customer countsPopulation is down 0.2% since 2020. Reviews and repeat business decide who keeps the work.
Building is picking upNew-home permits are up 9.2% from 2023 to 2025 (US -5.3%).
Room to stand out23.4 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Turn every finished job into a review and a referral. Review management
Get in front of builders and new owners while the work is coming. Paid ads
Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in Mississippi

Specialty trade contractors: 2,680 · 23.4/10k · 1 per 299 homes
Plumbing, HVAC and electrical contractors: 1,253 · 10.9/10k · 1 per 640 homes
Roofing contractors: 115 · 1/10k · 1 per 6,972 homes
Home builders and general contractors: 1,074 · 9.4/10k · 1 per 747 homes
Landscaping services: 601 · 5.2/10k · 1 per 1,334 homes
Real estate agents and brokers: 577 · 5/10k
Financial advisors and investment services: 360 · 3.1/10k
Insurance agencies and brokerages: 1,320 · 11.5/10k
Law offices and legal services: 1,355 · 11.8/10k
Dental offices: 915 · 8/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Harrison County217,136+4.1% since 2020
Hinds County211,888-7% since 2020
DeSoto County197,918+6.8% since 2020
Rankin County162,181+3.3% since 2020
Jackson County147,666+3.1% since 2020
Madison County116,298+6.6% since 2020
83,731+0.5% since 2020
79,034+1.1% since 2020

All 6 county briefs in Mississippi

Harrison County
Hinds County
DeSoto County
Rankin County
Jackson County
Madison County

Get your free Mississippi market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.