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For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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State market brief

Delaware

1.1 million people, up 7.1% since 2020, across 3 counties. Tap a county on the map to go deeper.

Next door

Maryland New Jersey Pennsylvania

Homeowners: 73%US 65.2% · above US
Median home value: $352kUS $333k · about US
Median home age: 39 yrsUS 46 yrs · below US
Built before 1980: 41.9%US 49.7% · below US
New homes, 2025: 6,468US 10.0 per 1k · +12.2% vs 2023
Hail (1"+), 5 yrs: 16US 10.0 per 1k sq mi · below US
Median income: $85kUS $81k · about US
Age 65+: 20.6%US 17.2% · above US

What it means for local businesses

A market on the movePopulation is up 7.1% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building is picking upNew-home permits are up 12.2% from 2023 to 2025 (US -5.3%).
Older homeowners20.6% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads
A clear, trustworthy website and a steady stream of reviews. Website design

Who you're up against in Delaware

Specialty trade contractors: 1,638 · 40.7/10k · 1 per 179 homes
Plumbing, HVAC and electrical contractors: 655 · 16.3/10k · 1 per 448 homes
Roofing contractors: 67 · 1.7/10k · 1 per 4,379 homes
Home builders and general contractors: 770 · 19.2/10k · 1 per 381 homes
Landscaping services: 456 · 11.3/10k · 1 per 643 homes
Real estate agents and brokers: 417 · 10.4/10k
Financial advisors and investment services: 557 · 13.9/10k
Insurance agencies and brokerages: 367 · 9.1/10k
Law offices and legal services: 486 · 12.1/10k
Dental offices: 294 · 7.3/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

New Castle County588,026+3% since 2020
Sussex County277,140+16.8% since 2020
Kent County194,786+7.1% since 2020

Get your free Delaware market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.