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← All states ← South Carolina

State market brief

South Carolina

5.6 million people, up 8.8% since 2020, across 46 counties. Tap a county on the map to go deeper.

Next door

Georgia North Carolina

Homeowners: 71.9%US 65.2% · above US
Median home value: $259kUS $333k · below US
Median home age: 34 yrsUS 46 yrs · below US
Built before 1980: 32.8%US 49.7% · below US
New homes, 2025: 45,862US 10.0 per 1k · +8% vs 2023
Hail (1"+), 5 yrs: 307US 10.0 per 1k sq mi · about US
Median income: $69kUS $81k · below US
Age 65+: 18.9%US 17.2% · above US

What it means for local businesses

A market on the movePopulation is up 8.8% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building is picking upNew-home permits are up 8% from 2023 to 2025 (US -5.3%).
Older homeowners18.9% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads
A clear, trustworthy website and a steady stream of reviews. Website design

Who you're up against in South Carolina

Specialty trade contractors: 7,969 · 37.6/10k · 1 per 191 homes
Plumbing, HVAC and electrical contractors: 2,826 · 13.3/10k · 1 per 539 homes
Roofing contractors: 300 · 1.4/10k · 1 per 5,074 homes
Home builders and general contractors: 3,329 · 15.7/10k · 1 per 457 homes
Landscaping services: 1,910 · 9/10k · 1 per 797 homes
Real estate agents and brokers: 3,337 · 15.8/10k
Financial advisors and investment services: 1,034 · 4.9/10k
Insurance agencies and brokerages: 2,225 · 10.5/10k
Law offices and legal services: 2,760 · 13/10k
Dental offices: 1,758 · 8.3/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Greenville County583,125+11% since 2020
Charleston County436,200+6.8% since 2020
Richland County434,956+4.5% since 2020
Horry County427,551+21.8% since 2020
Spartanburg County380,857+16.1% since 2020
Lexington County317,588+8.1% since 2020
York County306,887+8.9% since 2020
Berkeley County274,666+19.5% since 2020

All 16 county briefs in South Carolina

Greenville County
Charleston County
Richland County
Horry County
Spartanburg County
Lexington County
York County
Berkeley County
Anderson County
Beaufort County
Aiken County
Dorchester County
Pickens County
Florence County
Lancaster County
Sumter County

Get your free South Carolina market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.