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← All states ← West Virginia

State market brief

West Virginia

1.8 million people, down 1.5% since 2020, across 55 counties. Tap a county on the map to go deeper.

Next door

Kentucky Maryland Ohio Pennsylvania Virginia

Homeowners: 74.9%US 65.2% · above US
Median home value: $163kUS $333k · below US
Median home age: 50 yrsUS 46 yrs · above US
Built before 1980: 55.9%US 49.7% · above US
New homes, 2025: 3,962US 10.0 per 1k · -1.3% vs 2023
Hail (1"+), 5 yrs: 226US 10.0 per 1k sq mi · about US
Median income: $60kUS $81k · below US
Age 65+: 21%US 17.2% · above US

What it means for local businesses

Every customer countsPopulation is down 1.5% since 2020. Reviews and repeat business decide who keeps the work.
Older housing stock55.9% of homes were built before 1980. That means steady repair, replacement and remodel work.
Older homeowners21% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.
Room to stand out24.8 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Turn every finished job into a review and a referral. Review management
Build pages for every repair and replacement you do, so each search finds you. SEO
A clear, trustworthy website and a steady stream of reviews. Website design
Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in West Virginia

Specialty trade contractors: 1,809 · 24.8/10k · 1 per 302 homes
Plumbing, HVAC and electrical contractors: 711 · 9.8/10k · 1 per 767 homes
Roofing contractors: 98 · 1.3/10k · 1 per 5,567 homes
Home builders and general contractors: 1,160 · 15.9/10k · 1 per 470 homes
Landscaping services: 402 · 5.5/10k · 1 per 1,357 homes
Real estate agents and brokers: 276 · 3.8/10k
Financial advisors and investment services: 193 · 2.6/10k
Insurance agencies and brokerages: 679 · 9.3/10k
Law offices and legal services: 824 · 11.3/10k
Dental offices: 473 · 6.5/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Kanawha County172,381-4.6% since 2020
Berkeley County139,522+14.3% since 2020
Monongalia County107,991+2.1% since 2020
91,183-3.4% since 2020
82,385-2.3% since 2020
71,775-3.8% since 2020
64,221-2.6% since 2020
63,102+9.4% since 2020

Get your free West Virginia market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.