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← All states ← New Jersey

State market brief

New Jersey

9.5 million people, up 2.8% since 2020, across 21 counties. Tap a county on the map to go deeper.

Next door

Delaware New York Pennsylvania

Homeowners: 63.8%US 65.2% · about US
Median home value: $454kUS $333k · above US
Median home age: 56 yrsUS 46 yrs · above US
Built before 1980: 62.8%US 49.7% · above US
New homes, 2025: 27,661US 10.0 per 1k · -15.8% vs 2023
Hail (1"+), 5 yrs: 115US 10.0 per 1k sq mi · above US
Median income: $104kUS $81k · above US
Age 65+: 17.2%US 17.2% · about US

What it means for local businesses

Older housing stock62.8% of homes were built before 1980. That means steady repair, replacement and remodel work.
Strong spending powerMedian household income is $104k (US $81k).

How we'd market a business here

Build pages for every repair and replacement you do, so each search finds you. SEO
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in New Jersey

Specialty trade contractors: 14,029 · 40/10k · 1 per 160 homes
Plumbing, HVAC and electrical contractors: 6,299 · 18/10k · 1 per 355 homes
Roofing contractors: 374 · 1.1/10k · 1 per 5,987 homes
Home builders and general contractors: 7,648 · 21.8/10k · 1 per 293 homes
Landscaping services: 4,734 · 13.5/10k · 1 per 473 homes
Real estate agents and brokers: 2,315 · 6.6/10k
Financial advisors and investment services: 1,944 · 5.5/10k
Insurance agencies and brokerages: 2,963 · 8.4/10k
Law offices and legal services: 5,189 · 14.8/10k
Dental offices: 4,511 · 12.9/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Bergen County977,026+2.2% since 2020
Essex County896,379+3.9% since 2020
Middlesex County883,335+2.3% since 2020
Hudson County735,033+1.4% since 2020
Ocean County673,746+5.7% since 2020
Monmouth County651,035+1.2% since 2020
Union County601,863+4.6% since 2020
Camden County535,799+2.3% since 2020

All 19 county briefs in New Jersey

Bergen County
Essex County
Middlesex County
Hudson County
Ocean County
Monmouth County
Union County
Camden County
Passaic County
Morris County
Burlington County
Mercer County
Somerset County
Gloucester County
Atlantic County
Cumberland County
Sussex County
Hunterdon County
Warren County

Get your free New Jersey market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.