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Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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State market brief

California

39.4 million people, down 0.5% since 2020, across 58 counties. Tap a county on the map to go deeper.

Next door

Every customer countsPopulation is down 0.5% since 2020. Reviews and repeat business decide who keeps the work.
Older housing stock56% of homes were built before 1980. That means steady repair, replacement and remodel work.
Strong spending powerMedian household income is $99k (US $81k).

Turn every finished job into a review and a referral. Review management
Build pages for every repair and replacement you do, so each search finds you. SEO
Lead with quality work and premium services in your ads and pages. Content

Specialty trade contractors: 53,834 · 39.7/10k · 1 per 141 homes
Plumbing, HVAC and electrical contractors: 22,665 · 16.7/10k · 1 per 334 homes
Roofing contractors: 2,926 · 2.2/10k · 1 per 2,586 homes
Home builders and general contractors: 29,852 · 22/10k · 1 per 254 homes
Landscaping services: 9,393 · 6.9/10k · 1 per 806 homes
Real estate agents and brokers: 22,558 · 16.7/10k
Financial advisors and investment services: 10,408 · 7.7/10k
Insurance agencies and brokerages: 15,062 · 11.1/10k
Law offices and legal services: 24,177 · 17.8/10k
Dental offices: 22,757 · 16.8/10k

Businesses per 10,000 households. The dark tick is the US average.

All 36 county briefs in California

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