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← All states ← Connecticut

State market brief

Connecticut

3.7 million people, up 2.2% since 2020, across 9 counties. Tap a county on the map to go deeper.

Next door

Massachusetts New York Rhode Island

Homeowners: 66.5%US 65.2% · about US
Median home value: $367kUS $333k · above US
Median home age: 59 yrsUS 46 yrs · above US
Built before 1980: 67.2%US 49.7% · above US
New homes, 2025: 7,273US 10.0 per 1k · +16% vs 2023
Hail (1"+), 5 yrs: 32US 10.0 per 1k sq mi · below US
Median income: $96kUS $81k · above US
Age 65+: 18.5%US 17.2% · above US

What it means for local businesses

Older housing stock67.2% of homes were built before 1980. That means steady repair, replacement and remodel work.
Building is picking upNew-home permits are up 16% from 2023 to 2025 (US -5.3%).
Strong spending powerMedian household income is $96k (US $81k).

How we'd market a business here

Build pages for every repair and replacement you do, so each search finds you. SEO
Get in front of builders and new owners while the work is coming. Paid ads
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in Connecticut

Specialty trade contractors: 5,741 · 40/10k · 1 per 166 homes
Plumbing, HVAC and electrical contractors: 2,619 · 18.3/10k · 1 per 364 homes
Roofing contractors: 176 · 1.2/10k · 1 per 5,415 homes
Home builders and general contractors: 2,100 · 14.6/10k · 1 per 454 homes
Landscaping services: 2,170 · 15.1/10k · 1 per 439 homes
Real estate agents and brokers: 755 · 5.3/10k
Financial advisors and investment services: 1,416 · 9.9/10k
Insurance agencies and brokerages: 1,412 · 9.8/10k
Law offices and legal services: 2,014 · 14/10k
Dental offices: 1,625 · 11.3/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Capitol Planning Region994,115+1.7% since 2020
Western Connecticut Planning Region640,482+3.2% since 2020
South Central Connecticut Planning Region578,741+1.4% since 2020
Naugatuck Valley Planning Region463,349+2.9% since 2020
Greater Bridgeport Planning Region337,697+3.7% since 2020
Southeastern Connecticut Planning Region284,015+1.3% since 2020
Lower Connecticut River Valley Planning Region177,311+1.8% since 2020
Northwest Hills Planning Region114,690+2% since 2020

All 8 county briefs in Connecticut

Capitol Planning Region
Western Connecticut Planning Region
South Central Connecticut Planning Region
Naugatuck Valley Planning Region
Greater Bridgeport Planning Region
Southeastern Connecticut Planning Region
Lower Connecticut River Valley Planning Region
Northwest Hills Planning Region

Get your free Connecticut market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.