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← All states ← North Carolina

State market brief

North Carolina

11.2 million people, up 7.2% since 2020, across 100 counties. Tap a county on the map to go deeper.

Next door

Georgia South Carolina Tennessee Virginia

Homeowners: 66.6%US 65.2% · about US
Median home value: $289kUS $333k · below US
Median home age: 35 yrsUS 46 yrs · below US
Built before 1980: 33.9%US 49.7% · below US
New homes, 2025: 86,167US 10.0 per 1k · -12.8% vs 2023
Hail (1"+), 5 yrs: 556US 10.0 per 1k sq mi · about US
Median income: $72kUS $81k · below US
Age 65+: 17.2%US 17.2% · about US

What it means for local businesses

A market on the movePopulation is up 7.2% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building boom86,167 new homes were permitted in 2025, 17.6 per 1,000 existing homes (US 10.0).

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads

Who you're up against in North Carolina

Specialty trade contractors: 17,542 · 41/10k · 1 per 163 homes
Plumbing, HVAC and electrical contractors: 7,308 · 17.1/10k · 1 per 390 homes
Roofing contractors: 816 · 1.9/10k · 1 per 3,497 homes
Home builders and general contractors: 9,306 · 21.7/10k · 1 per 307 homes
Landscaping services: 4,361 · 10.2/10k · 1 per 654 homes
Real estate agents and brokers: 6,880 · 16.1/10k
Financial advisors and investment services: 2,574 · 6/10k
Insurance agencies and brokerages: 4,220 · 9.9/10k
Law offices and legal services: 4,178 · 9.8/10k
Dental offices: 3,551 · 8.3/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Wake County1,257,235+11.3% since 2020
Mecklenburg County1,233,383+10.6% since 2020
Guilford County562,234+3.9% since 2020
Forsyth County401,718+5% since 2020
Durham County347,240+6.9% since 2020
Cumberland County338,473+1.1% since 2020
Buncombe County277,417+3% since 2020
Union County267,674+12.4% since 2020

All 29 county briefs in North Carolina

Wake County
Mecklenburg County
Guilford County
Forsyth County
Durham County
Cumberland County
Buncombe County
Union County
Johnston County
Cabarrus County
Gaston County
New Hanover County
Onslow County
Iredell County
Alamance County
Pitt County
Davidson County
Brunswick County
Catawba County
Rowan County
Orange County
Harnett County
Randolph County
Henderson County
Wayne County
Robeson County
Moore County
Craven County
Cleveland County

Get your free North Carolina market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.