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County market brief

Wake County, NC

1.3 million people, up 11.3% since 2020, 460,175 households.

Homeowners: 64.1%US 65.2% · about US
Median home value: $461kUS $333k · above US
Median home age: 26 yrsUS 46 yrs · below US
Built before 1980: 17.8%US 49.7% · below US
New homes, 2025: 13,806US 10.0 per 1k · -20.6% vs 2023
Hail (1"+), 5 yrs: 28US 10.0 per 1k sq mi · above US
Median income: $106kUS $81k · above US
Age 65+: 12.9%US 17.2% · below US

What it means for local businesses

A market on the movePopulation is up 11.3% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Hail country32.7 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Newer neighborhoods26.4% of homes were built since 2010: upgrades, landscaping and first major repairs ahead.
Building boom13,806 new homes were permitted in 2025, 27.8 per 1,000 existing homes (US 10.0).

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Reach new subdivisions by name with service-area pages and posts. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads

Who you're up against in Wake County

Specialty trade contractors: 1,964 · 42.7/10k · 1 per 150 homes
Plumbing, HVAC and electrical contractors: 726 · 15.8/10k · 1 per 406 homes
Roofing contractors: 118 · 2.6/10k · 1 per 2,501 homes
Home builders and general contractors: 1,172 · 25.5/10k · 1 per 252 homes
Landscaping services: 464 · 10.1/10k · 1 per 636 homes
Real estate agents and brokers: 1,117 · 24.3/10k
Financial advisors and investment services: 457 · 9.9/10k
Insurance agencies and brokerages: 539 · 11.7/10k
Law offices and legal services: 693 · 15.1/10k
Dental offices: 562 · 12.2/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Wake County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.