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← All states ← Indiana

State market brief

Indiana

7.0 million people, up 2.8% since 2020, across 92 counties. Tap a county on the map to go deeper.

Next door

Illinois Kentucky Michigan Ohio

Homeowners: 70.6%US 65.2% · above US
Median home value: $218kUS $333k · below US
Median home age: 50 yrsUS 46 yrs · above US
Built before 1980: 55%US 49.7% · above US
New homes, 2025: 29,076US 10.0 per 1k · +7.5% vs 2023
Hail (1"+), 5 yrs: 560US 10.0 per 1k sq mi · above US
Median income: $72kUS $81k · below US
Age 65+: 16.8%US 17.2% · about US

What it means for local businesses

Hail country15.5 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Older housing stock55% of homes were built before 1980. That means steady repair, replacement and remodel work.
Building is picking upNew-home permits are up 7.5% from 2023 to 2025 (US -5.3%).

How we'd market a business here

Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Build pages for every repair and replacement you do, so each search finds you. SEO
Get in front of builders and new owners while the work is coming. Paid ads

Who you're up against in Indiana

Specialty trade contractors: 9,691 · 35.7/10k · 1 per 198 homes
Plumbing, HVAC and electrical contractors: 3,525 · 13/10k · 1 per 544 homes
Roofing contractors: 557 · 2.1/10k · 1 per 3,440 homes
Home builders and general contractors: 4,531 · 16.7/10k · 1 per 423 homes
Landscaping services: 2,463 · 9.1/10k · 1 per 778 homes
Real estate agents and brokers: 2,682 · 9.9/10k
Financial advisors and investment services: 1,530 · 5.6/10k
Insurance agencies and brokerages: 3,243 · 11.9/10k
Law offices and legal services: 2,507 · 9.2/10k
Dental offices: 2,246 · 8.3/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Marion County992,196+1.5% since 2020
Lake County504,612+1.2% since 2020
Allen County402,329+4.4% since 2020
Hamilton County387,036+11.4% since 2020
St. Joseph County272,8610% since 2020
Elkhart County208,774+0.8% since 2020
Hendricks County193,510+10.7% since 2020
Tippecanoe County190,456+2.3% since 2020

All 17 county briefs in Indiana

Marion County
Lake County
Allen County
Hamilton County
St. Joseph County
Elkhart County
Hendricks County
Tippecanoe County
Vanderburgh County
Porter County
Johnson County
Monroe County
Madison County
Clark County
Delaware County
LaPorte County
Vigo County

Get your free Indiana market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.