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Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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← All states ← Tennessee

State market brief

Tennessee

7.3 million people, up 5.8% since 2020, across 95 counties. Tap a county on the map to go deeper.

Next door

Alabama Arkansas Georgia Kentucky Missouri Mississippi North Carolina Virginia

Homeowners: 66.9%US 65.2% · about US
Median home value: $287kUS $333k · below US
Median home age: 39 yrsUS 46 yrs · below US
Built before 1980: 40.8%US 49.7% · below US
New homes, 2025: 43,374US 10.0 per 1k · -8.6% vs 2023
Hail (1"+), 5 yrs: 795US 10.0 per 1k sq mi · above US
Median income: $70kUS $81k · below US
Age 65+: 17.1%US 17.2% · about US

What it means for local businesses

A market on the movePopulation is up 5.8% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Hail country18.9 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Room to stand out29.2 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in Tennessee

Specialty trade contractors: 8,255 · 29.2/10k · 1 per 229 homes
Plumbing, HVAC and electrical contractors: 3,401 · 12/10k · 1 per 556 homes
Roofing contractors: 423 · 1.5/10k · 1 per 4,469 homes
Home builders and general contractors: 3,751 · 13.3/10k · 1 per 504 homes
Landscaping services: 1,991 · 7/10k · 1 per 950 homes
Real estate agents and brokers: 1,637 · 5.8/10k
Financial advisors and investment services: 1,244 · 4.4/10k
Insurance agencies and brokerages: 2,781 · 9.8/10k
Law offices and legal services: 2,605 · 9.2/10k
Dental offices: 2,225 · 7.9/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Shelby County910,226-2.1% since 2020
Davidson County745,904+4.2% since 2020
Knox County511,453+6.8% since 2020
Hamilton County390,833+6.5% since 2020
Rutherford County386,352+13.1% since 2020
Williamson County272,061+9.8% since 2020
Montgomery County249,935+13.6% since 2020
Sumner County215,538+9.8% since 2020

All 16 county briefs in Tennessee

Shelby County
Davidson County
Knox County
Hamilton County
Rutherford County
Williamson County
Montgomery County
Sumner County
Wilson County
Sullivan County
Blount County
Washington County
Maury County
Bradley County
Sevier County
Madison County

Get your free Tennessee market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.