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State market brief

Florida

23.5 million people, up 8.9% since 2020, across 67 counties. Tap a county on the map to go deeper.

Next door

A market on the movePopulation is up 8.9% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building boom178,297 new homes were permitted in 2025, 17.4 per 1,000 existing homes (US 10.0).
Older homeowners21.3% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.
A crowded field52.8 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads
A clear, trustworthy website and a steady stream of reviews. Website design
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile

Specialty trade contractors: 46,220 · 52.8/10k · 1 per 128 homes
Plumbing, HVAC and electrical contractors: 16,414 · 18.8/10k · 1 per 361 homes
Roofing contractors: 2,215 · 2.5/10k · 1 per 2,672 homes
Home builders and general contractors: 19,051 · 21.8/10k · 1 per 311 homes
Landscaping services: 10,670 · 12.2/10k · 1 per 555 homes
Real estate agents and brokers: 21,144 · 24.2/10k
Financial advisors and investment services: 6,382 · 7.3/10k
Insurance agencies and brokerages: 13,030 · 14.9/10k
Law offices and legal services: 19,257 · 22/10k
Dental offices: 9,039 · 10.3/10k

Businesses per 10,000 households. The dark tick is the US average.

All 37 county briefs in Florida

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