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County market brief

Lee County, FL

875,607 people, up 15.1% since 2020, 327,803 households.

Homeowners: 74.3%US 65.2% · above US
Median home value: $362kUS $333k · above US
Median home age: 29 yrsUS 46 yrs · below US
Built before 1980: 19.7%US 49.7% · below US
New homes, 2025: 13,547US 10.0 per 1k · -0.1% vs 2023
Hail (1"+), 5 yrs: 5US 10.0 per 1k sq mi · below US
Median income: $76kUS $81k · about US
Age 65+: 28.9%US 17.2% · above US

What it means for local businesses

A market on the movePopulation is up 15.1% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Building boom13,547 new homes were permitted in 2025, 30.7 per 1,000 existing homes (US 10.0).
Older homeowners28.9% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.
A crowded field82.3 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Get in front of builders and new owners while the work is coming. Paid ads
A clear, trustworthy website and a steady stream of reviews. Website design
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile

Who you're up against in Lee County

Specialty trade contractors: 2,697 · 82.3/10k · 1 per 90 homes
Plumbing, HVAC and electrical contractors: 889 · 27.1/10k · 1 per 274 homes
Roofing contractors: 123 · 3.8/10k · 1 per 1,981 homes
Home builders and general contractors: 1,052 · 32.1/10k · 1 per 232 homes
Landscaping services: 546 · 16.7/10k · 1 per 446 homes
Real estate agents and brokers: 1,134 · 34.6/10k
Financial advisors and investment services: 193 · 5.9/10k
Insurance agencies and brokerages: 428 · 13.1/10k
Law offices and legal services: 420 · 12.8/10k
Dental offices: 261 · 8/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Lee County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.