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← All states ← New Mexico

State market brief

New Mexico

2.1 million people, up 0.4% since 2020, across 33 counties. Tap a county on the map to go deeper.

Next door

Arizona Colorado Oklahoma Texas

Homeowners: 70%US 65.2% · above US
Median home value: $248kUS $333k · below US
Median home age: 41 yrsUS 46 yrs · below US
Built before 1980: 42.7%US 49.7% · below US
New homes, 2025: 7,747US 10.0 per 1k · -9% vs 2023
Hail (1"+), 5 yrs: 531US 10.0 per 1k sq mi · below US
Median income: $64kUS $81k · below US
Age 65+: 19.3%US 17.2% · above US

What it means for local businesses

Older homeowners19.3% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.

How we'd market a business here

A clear, trustworthy website and a steady stream of reviews. Website design

Who you're up against in New Mexico

Specialty trade contractors: 2,934 · 35/10k · 1 per 200 homes
Plumbing, HVAC and electrical contractors: 1,315 · 15.7/10k · 1 per 446 homes
Roofing contractors: 204 · 2.4/10k · 1 per 2,872 homes
Home builders and general contractors: 1,396 · 16.7/10k · 1 per 420 homes
Landscaping services: 405 · 4.8/10k · 1 per 1,447 homes
Real estate agents and brokers: 746 · 8.9/10k
Financial advisors and investment services: 313 · 3.7/10k
Insurance agencies and brokerages: 818 · 9.8/10k
Law offices and legal services: 1,040 · 12.4/10k
Dental offices: 684 · 8.2/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Bernalillo County667,601-1.3% since 2020
Doña Ana County229,091+4.3% since 2020
Sandoval County159,565+7.2% since 2020
Santa Fe County156,907+1.3% since 2020
San Juan County120,340-1.1% since 2020
82,013+7.4% since 2020
74,749+0.4% since 2020
70,368+3.7% since 2020

All 5 county briefs in New Mexico

Bernalillo County
Doña Ana County
Sandoval County
Santa Fe County
San Juan County

Get your free New Mexico market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.