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← All states ← Rhode Island

State market brief

Rhode Island

1.1 million people, up 1.6% since 2020, across 5 counties. Tap a county on the map to go deeper.

Next door

Connecticut Massachusetts

Homeowners: 63.6%US 65.2% · about US
Median home value: $404kUS $333k · above US
Median home age: 64 yrsUS 46 yrs · above US
Built before 1980: 70.9%US 49.7% · above US
New homes, 2025: 1,738US 10.0 per 1k · +48.7% vs 2023
Hail (1"+), 5 yrs: 10US 10.0 per 1k sq mi · about US
Median income: $88kUS $81k · above US
Age 65+: 18.7%US 17.2% · above US

What it means for local businesses

Older housing stock70.9% of homes were built before 1980. That means steady repair, replacement and remodel work.
Building is picking upNew-home permits are up 48.7% from 2023 to 2025 (US -5.3%).
Older homeowners18.7% of residents are 65 or older (US 17.2%). They hire out work and read reviews closely.
A crowded field51.6 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.

How we'd market a business here

Build pages for every repair and replacement you do, so each search finds you. SEO
Get in front of builders and new owners while the work is coming. Paid ads
A clear, trustworthy website and a steady stream of reviews. Website design
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile

Who you're up against in Rhode Island

Specialty trade contractors: 2,277 · 51.6/10k · 1 per 123 homes
Plumbing, HVAC and electrical contractors: 910 · 20.6/10k · 1 per 309 homes
Roofing contractors: 79 · 1.8/10k · 1 per 3,557 homes
Home builders and general contractors: 1,155 · 26.2/10k · 1 per 243 homes
Landscaping services: 794 · 18/10k · 1 per 354 homes
Real estate agents and brokers: 418 · 9.5/10k
Financial advisors and investment services: 277 · 6.3/10k
Insurance agencies and brokerages: 392 · 8.9/10k
Law offices and legal services: 748 · 16.9/10k
Dental offices: 327 · 7.4/10k

Businesses per 10,000 households. The dark tick is the US average.

Largest counties

Providence County678,179+2.6% since 2020
Kent County173,495+1.8% since 2020
Washington County129,7950% since 2020
83,051-3% since 2020
50,001-1.6% since 2020

Get your free Rhode Island market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.