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County market brief

Orange County, FL

1.5 million people, up 6.9% since 2020, 527,776 households.

Homeowners: 56.8%US 65.2% · below US
Median home value: $390kUS $333k · above US
Median home age: 32 yrsUS 46 yrs · below US
Built before 1980: 26.1%US 49.7% · below US
New homes, 2025: 13,140US 10.0 per 1k · +51.2% vs 2023
Hail (1"+), 5 yrs: 17US 10.0 per 1k sq mi · above US
Median income: $80kUS $81k · about US
Age 65+: 13%US 17.2% · below US

What it means for local businesses

A market on the movePopulation is up 6.9% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Hail country16.9 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Building is picking upNew-home permits are up 51.2% from 2023 to 2025 (US -5.3%).
A crowded field54.5 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Get in front of builders and new owners while the work is coming. Paid ads
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile

Who you're up against in Orange County

Specialty trade contractors: 2,874 · 54.5/10k · 1 per 104 homes
Plumbing, HVAC and electrical contractors: 851 · 16.1/10k · 1 per 352 homes
Roofing contractors: 154 · 2.9/10k · 1 per 1,947 homes
Home builders and general contractors: 1,523 · 28.9/10k · 1 per 197 homes
Landscaping services: 577 · 10.9/10k · 1 per 520 homes
Real estate agents and brokers: 1,672 · 31.7/10k
Financial advisors and investment services: 409 · 7.7/10k
Insurance agencies and brokerages: 820 · 15.5/10k
Law offices and legal services: 1,436 · 27.2/10k
Dental offices: 532 · 10.1/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Orange County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.