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Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

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County market brief

Oakland County, MI

1.3 million people, up 1.1% since 2020, 530,460 households.

Homeowners: 72.7%US 65.2% · above US
Median home value: $344kUS $333k · about US
Median home age: 51 yrsUS 46 yrs · above US
Built before 1980: 58%US 49.7% · above US
New homes, 2025: 2,023US 10.0 per 1k · -13.1% vs 2023
Hail (1"+), 5 yrs: 8US 10.0 per 1k sq mi · about US
Median income: $98kUS $81k · above US
Age 65+: 18.4%US 17.2% · above US

What it means for local businesses

Older housing stock58% of homes were built before 1980. That means steady repair, replacement and remodel work.
Room to stand out32.9 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.
Strong spending powerMedian household income is $98k (US $81k).

How we'd market a business here

Build pages for every repair and replacement you do, so each search finds you. SEO
Claim the top spots now, while fewer businesses compete for them. Local SEO
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in Oakland County

Specialty trade contractors: 1,744 · 32.9/10k · 1 per 221 homes
Plumbing, HVAC and electrical contractors: 669 · 12.6/10k · 1 per 576 homes
Roofing contractors: 70 · 1.3/10k · 1 per 5,507 homes
Home builders and general contractors: 1,005 · 18.9/10k · 1 per 384 homes
Landscaping services: 647 · 12.2/10k · 1 per 596 homes
Real estate agents and brokers: 477 · 9/10k
Financial advisors and investment services: 547 · 10.3/10k
Insurance agencies and brokerages: 827 · 15.6/10k
Law offices and legal services: 1,330 · 25.1/10k
Dental offices: 777 · 14.6/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Oakland County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.