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County market brief

Fulton County, GA

1.1 million people, up 3% since 2020, 462,481 households.

Homeowners: 54.3%US 65.2% · below US
Median home value: $459kUS $333k · above US
Median home age: 33 yrsUS 46 yrs · below US
Built before 1980: 32.6%US 49.7% · below US
New homes, 2025: 9,660US 10.0 per 1k · -4.4% vs 2023
Hail (1"+), 5 yrs: 23US 10.0 per 1k sq mi · above US
Median income: $95kUS $81k · above US
Age 65+: 12.7%US 17.2% · below US

What it means for local businesses

Hail country42.9 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Building boom9,660 new homes were permitted in 2025, 19.0 per 1,000 existing homes (US 10.0).
Room to stand out15.7 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.
Strong spending powerMedian household income is $95k (US $81k).

How we'd market a business here

Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Get in front of builders and new owners while the work is coming. Paid ads
Claim the top spots now, while fewer businesses compete for them. Local SEO
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in Fulton County

Specialty trade contractors: 728 · 15.7/10k · 1 per 345 homes
Plumbing, HVAC and electrical contractors: 261 · 5.6/10k · 1 per 962 homes
Roofing contractors: 71 · 1.5/10k · 1 per 3,538 homes
Home builders and general contractors: 775 · 16.8/10k · 1 per 324 homes
Landscaping services: 196 · 4.2/10k · 1 per 1,282 homes
Real estate agents and brokers: 1,372 · 29.7/10k
Financial advisors and investment services: 791 · 17.1/10k
Insurance agencies and brokerages: 709 · 15.3/10k
Law offices and legal services: 1,739 · 37.6/10k
Dental offices: 588 · 12.7/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Fulton County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.