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Pick your state. We'll show you what your market looks like from the ground.

Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

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County market brief

Cook County, IL

5.2 million people, down 1.6% since 2020, 2,100,230 households.

Every customer countsPopulation is down 1.6% since 2020. Reviews and repeat business decide who keeps the work.
Hail country97.3 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Older housing stock73.2% of homes were built before 1980. That means steady repair, replacement and remodel work.
Room to stand out30 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

Turn every finished job into a review and a referral. Review management
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Build pages for every repair and replacement you do, so each search finds you. SEO
Claim the top spots now, while fewer businesses compete for them. Local SEO

Specialty trade contractors: 6,308 · 30/10k · 1 per 192 homes
Plumbing, HVAC and electrical contractors: 2,499 · 11.9/10k · 1 per 485 homes
Roofing contractors: 354 · 1.7/10k · 1 per 3,425 homes
Home builders and general contractors: 4,132 · 19.7/10k · 1 per 293 homes
Landscaping services: 1,241 · 5.9/10k · 1 per 977 homes
Real estate agents and brokers: 2,483 · 11.8/10k
Financial advisors and investment services: 1,749 · 8.3/10k
Insurance agencies and brokerages: 2,296 · 10.9/10k
Law offices and legal services: 4,152 · 19.8/10k
Dental offices: 2,725 · 13/10k

Businesses per 10,000 households. The dark tick is the US average.

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