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County market brief

Hennepin County, MN

1.3 million people, up 0.3% since 2020, 539,493 households.

Homeowners: 62.7%US 65.2% · below US
Median home value: $393kUS $333k · above US
Median home age: 53 yrsUS 46 yrs · above US
Built before 1980: 59.8%US 49.7% · above US
New homes, 2025: 3,491US 10.0 per 1k · -38.2% vs 2023
Hail (1"+), 5 yrs: 56US 10.0 per 1k sq mi · above US
Median income: $98kUS $81k · above US
Age 65+: 15.6%US 17.2% · below US

What it means for local businesses

Hail country92.1 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Older housing stock59.8% of homes were built before 1980. That means steady repair, replacement and remodel work.
Room to stand out31.2 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.
Strong spending powerMedian household income is $98k (US $81k).

How we'd market a business here

Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Build pages for every repair and replacement you do, so each search finds you. SEO
Claim the top spots now, while fewer businesses compete for them. Local SEO
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in Hennepin County

Specialty trade contractors: 1,685 · 31.2/10k · 1 per 201 homes
Plumbing, HVAC and electrical contractors: 460 · 8.5/10k · 1 per 735 homes
Roofing contractors: 128 · 2.4/10k · 1 per 2,643 homes
Home builders and general contractors: 1,042 · 19.3/10k · 1 per 325 homes
Landscaping services: 467 · 8.7/10k · 1 per 724 homes
Real estate agents and brokers: 1,119 · 20.7/10k
Financial advisors and investment services: 862 · 16/10k
Insurance agencies and brokerages: 840 · 15.6/10k
Law offices and legal services: 984 · 18.2/10k
Dental offices: 472 · 8.7/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Hennepin County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.