Where are we launching from?

Pick your state. We'll show you what your market looks like from the ground.

Color the map by GrowthOlder homesHailHomeownersNew homesBuilding trendRoom to compete

For All tradesRoofersHVAC · plumbing · electricBuildersLandscapers

All 50 states

← All states ← New York

County market brief

New York County, NY

1.7 million people, down 1.8% since 2020, 778,281 households.

Homeowners: 25.1%US 65.2% · below US
Median home value: $1.1MUS $333k · above US
Median home age: 75 yrsUS 46 yrs · above US
Built before 1980: 78.2%US 49.7% · above US
New homes, 2025: 2,984US 10.0 per 1k · -1.5% vs 2023
Hail (1"+), 5 yrs: 1US 10.0 per 1k sq mi · above US
Median income: $104kUS $81k · above US
Age 65+: 18.1%US 17.2% · about US

What it means for local businesses

Every customer countsPopulation is down 1.8% since 2020. Reviews and repeat business decide who keeps the work.
Hail country27.8 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Older housing stock78.2% of homes were built before 1980. That means steady repair, replacement and remodel work.
Room to stand out11 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Turn every finished job into a review and a referral. Review management
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Build pages for every repair and replacement you do, so each search finds you. SEO
Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in New York County

Specialty trade contractors: 860 · 11/10k · 1 per 227 homes
Plumbing, HVAC and electrical contractors: 456 · 5.9/10k · 1 per 428 homes
Roofing contractors: 6 · 0.1/10k · 1 per 32,497 homes
Home builders and general contractors: 931 · 12/10k · 1 per 209 homes
Landscaping services: 50 · 0.6/10k · 1 per 3,900 homes
Real estate agents and brokers: 1,350 · 17.3/10k
Financial advisors and investment services: 2,415 · 31/10k
Insurance agencies and brokerages: 735 · 9.4/10k
Law offices and legal services: 3,614 · 46.4/10k
Dental offices: 1,306 · 16.8/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free New York County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.