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County market brief

Bexar County, TX

2.2 million people, up 7.5% since 2020, 750,939 households.

Homeowners: 58.8%US 65.2% · below US
Median home value: $262kUS $333k · below US
Median home age: 36 yrsUS 46 yrs · below US
Built before 1980: 36.3%US 49.7% · below US
New homes, 2025: 6,333US 10.0 per 1k · -39.4% vs 2023
Hail (1"+), 5 yrs: 133US 10.0 per 1k sq mi · above US
Median income: $72kUS $81k · below US
Age 65+: 12.9%US 17.2% · below US

What it means for local businesses

A market on the movePopulation is up 7.5% since 2020 (US 3.1%). New residents search Google for every service from scratch.
Hail country105.8 reports of 1-inch or larger hail per 1,000 square miles from 2021 to 2025 (US 10.0). Roof, siding and gutter work follows the storms.
Newer neighborhoods21.4% of homes were built since 2010: upgrades, landscaping and first major repairs ahead.
Room to stand out25.7 trade contractors per 10,000 households (US 40.3). Fewer competitors for each search.

How we'd market a business here

Rank in the map pack before newcomers pick someone else. Local SEO
Have storm-season posts and service pages ready before the hail, not after. Google Business Profile
Reach new subdivisions by name with service-area pages and posts. Local SEO
Claim the top spots now, while fewer businesses compete for them. Local SEO

Who you're up against in Bexar County

Specialty trade contractors: 1,930 · 25.7/10k · 1 per 229 homes
Plumbing, HVAC and electrical contractors: 897 · 11.9/10k · 1 per 493 homes
Roofing contractors: 124 · 1.7/10k · 1 per 3,564 homes
Home builders and general contractors: 937 · 12.5/10k · 1 per 472 homes
Landscaping services: 312 · 4.2/10k · 1 per 1,416 homes
Real estate agents and brokers: 807 · 10.7/10k
Financial advisors and investment services: 382 · 5.1/10k
Insurance agencies and brokerages: 901 · 12/10k
Law offices and legal services: 1,116 · 14.9/10k
Dental offices: 805 · 10.7/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Bexar County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.