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County market brief

Salt Lake County, UT

1.2 million people, up 3% since 2020, 426,245 households.

Homeowners: 66.1%US 65.2% · about US
Median home value: $526kUS $333k · above US
Median home age: 40 yrsUS 46 yrs · below US
Built before 1980: 43.1%US 49.7% · below US
New homes, 2025: 7,179US 10.0 per 1k · -13.7% vs 2023
Hail (1"+), 5 yrs: 8US 10.0 per 1k sq mi · about US
Median income: $97kUS $81k · above US
Age 65+: 11.9%US 17.2% · below US

What it means for local businesses

Building boom7,179 new homes were permitted in 2025, 16.0 per 1,000 existing homes (US 10.0).
A crowded field68.2 trade contractors per 10,000 households (US 40.3). Map rankings and reviews decide who gets the call.
Strong spending powerMedian household income is $97k (US $81k).

How we'd market a business here

Get in front of builders and new owners while the work is coming. Paid ads
Win the map pack: a complete profile, weekly posts and more reviews than the next pin. Google Business Profile
Lead with quality work and premium services in your ads and pages. Content

Who you're up against in Salt Lake County

Specialty trade contractors: 2,906 · 68.2/10k · 1 per 97 homes
Plumbing, HVAC and electrical contractors: 913 · 21.4/10k · 1 per 309 homes
Roofing contractors: 134 · 3.1/10k · 1 per 2,104 homes
Home builders and general contractors: 1,057 · 24.8/10k · 1 per 267 homes
Landscaping services: 500 · 11.7/10k · 1 per 564 homes
Real estate agents and brokers: 1,197 · 28.1/10k
Financial advisors and investment services: 499 · 11.7/10k
Insurance agencies and brokerages: 742 · 17.4/10k
Law offices and legal services: 811 · 19/10k
Dental offices: 624 · 14.6/10k

Businesses per 10,000 households. The dark tick is the US average.

Get your free Salt Lake County market report

Call (910) 668-9503 or email us.

Sources: U.S. Census Bureau, American Community Survey 5-Year Estimates, 2020–2024; U.S. Census Bureau, Population Estimates Program, Vintage 2025; U.S. Census Bureau, County Business Patterns, 2023; U.S. Census Bureau, Building Permits Survey, 2023 and 2025 annual; NOAA National Centers for Environmental Information, Storm Events Database, 2021–2025.